ICANN’s new gTLD Program was approved on June 20th, 2011. This announcement has heralded a new era of competition and innovation for the Internet. Imagine living in a .BRAND NEW WORLD of new possibilities to build your brand, support your organization’s mission, and create new revenue streams in a secure and controllable manner.

Chief Marketing Officers (CMOs), and other brand builders, new .brand entrepreneurs, virtual communities, cities and regions and anyone (with the resources and imagination) can work with Afilias to apply for, launch, and manage their own branded TLD.

To apply, win and manage a successful TLD, you will need to form a team of expert advisors to manage the new opportunities and challenges that you will be facing. As the CMO of your own branded TLD or as a key advisor, you can enjoy our short 3-minute video “Welcome to Your .Brand New World”, and our e-book entitled “Envisioning Your .Brand New World: A Field Guide for Brand Builders.  These informational resources illustrate the opportunities and challenges you need to know to build your team, apply for, launch and manage your branded TLD.

During the next few months, hundreds of firms will be applying by following the newly approved ICANN new gTLD application process. Given that the actual application submittal window is only opened for three months, the time to build your team and apply for your branded TLD is now.

Afilias has more experience with new TLDs than any other registry services provider, and is a leader in the development of Internet infrastructure technologies and services. Partnering with us on your branded TLD means that you can be confident in your registry right from the start so you can envision and experience the benefits of living in your .brand new world.

Act now and schedule a conversation with Afilias SVP and CMO, Roland LaPlante to learn more about the ICANN new gTLD program, Afilias, and your new.brand TLD.